The weather’s whimsical ways can make or break your events, for it sets the tone of the experience to be remembered.
The climate is a crucial factor to consider when planning MICE events, impacting location selection, scheduling, attendance, and participant experience. Extreme weather conditions like heavy rainfall, snowfall, and extreme heat or cold can negatively affect attendance and success. Event planners must carefully analyze weather patterns and schedule events accordingly to ensure maximum attendance and a positive participant experience.